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商品編號： 9-581-068 出版日期： 1981/07/01 作者姓名： Quelch, John A.;Merliss, Penny Pittman 商品類別： Marketing 商品規格： 19p 再版日期： 1987/06/01 地域： United States 產業： Apparel accessories 個案年度： 1981 - 1981
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
涵蓋領域：
Marketing management;Marketing strategy;Pricing;Pricing strategy
相關資料：
Case Teaching Note, (5-582-074), 18p, by John A. Quelch;Video Short, (6710), 0p, by John A. Quelch
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